More Power to Your LinkedIn Company Page

The LinkedIn company page is a fantastic starting point for connecting with your customers. With your company page, you and your colleagues can jointly communicate your organisation’s message. Think of it as your second website—only this one allows you to actively inform and attract customers. So, how do you inject more power into your company page? Here are 10 steps to create a TOP LinkedIn company page. Here we go!

Prefer to listen to the podcast? Go directly the ‘talkshow’ A TOP LinkedIn Company page in 10 steps: Mastering LinkedIn for Business Growth  It is an AI-audio produced with NotebookLM. I uploaded my dutch article ‘ In 10 stappen een TOP LinkedIn bedrijfspagina‘ and this is what came out. I am quite happy with it. You?

You read the translated article here ⬇️ Please enjoy the reading. And let me know how you implemented the tips & tricks.

1. Add your logo as a profile photo

A simple first step: upload your logo to your company page. It instantly looks more professional. Is your logo square? Or can it be adjusted to fit that shape? Most (all?) social media platforms display logos in a square format. Try to create a square logo that fits your brand style—it’s far more legible than a wide horizontal version. This logo will also be visible on your personal profile when you link to the company page in your Experience section.

2. Use your background photo to communicate your message

Make it clear what you offer through your background image. Choose a photo that reflects your business—perhaps something from your website to create recognition. Images of real people tend to perform better than stock photos. You can include text: highlight your key services, your URL, a call to action (CTA). You could also use a collage to showcase your strengths or different services.

3. Power slogan for your LinkedIn company page

LinkedIn asks for a slogan. Of course you’ve got one—but will your visitor understand it? Especially when it’s displayed briefly beneath your name?

Imagine you’re Albert Heijn and no one knows you yet. “We mind the little ones” sounds nice—but without knowing you’re a supermarket chain, people might assume it’s a nursery.

So, be clear. Use your slogan but explain the context. Treat this sentence as your headline. Include keywords, mention your industry—leave no room for doubt.

4. Complete all company information

A fully completed company profile increases your visibility. Makes sense, right? More (search) terms make it easier for search engines to understand what your page is about. It also helps visitors quickly grasp what solution you offer. Use the full 2,000 characters LinkedIn provides.

“But nobody’s going to read all that?!”
Yes—and no.

Firstly, it benefits SEO. Secondly, your visitor doesn’t need to read every word to understand what you do.

So make it easy to scan:

• Short paragraphs

• Turn long sentences into bullet points

• Add symbols or emojis to guide the eye (✔️ ➡️ 🔷 △ *)

• Check out the Commitments section—where you can share how your company approaches inclusivity, sustainability, education, etc.

5. Add a call-to-action button

Alongside the Follow button, you can add a CTA, like “Visit Website”. That’s the goal, right? Drive more traffic? There are various CTA options—choose what fits best. You can experiment to see which gets better results. Your analytics will show you how many people clicked the button.

6. Message button

A new LinkedIn feature: a button that allows visitors to message your company directly. Currently only available for pages with one admin. You get a separate inbox linked to your personal one. I had the privilege of testing this feature in beta. Downside? You have to choose between this Message button or the other CTA (see step 5). You can’t have both.

7. Link your personal profile to your company page

If you have a LinkedIn company page, you can display your logo at the top of your personal profile. Go to Experience and select your company’s name—your company page will then appear. It looks more professional and allows people to discover your page through your profile.

8. Create a LinkedIn content plan

Interesting content is what attracts your ideal customer and helps guide them through the funnel. They’re looking for a solution to a problem or a way to improve a situation. Regularly post content that reflects your services and approach. For example, aim for 3 posts a week. Use a content plan and calendar.

ChatGPT or another AI tool can help you brainstorm great content. (I’ve included a step-by-step guide in the Content Calendar on how to create content with ChatGPT.)

Use video as part of your content strategy—on both your personal and company pages. It’s a great way to humanise your brand.

Also try the LinkedIn Newsletter feature—it’s essentially a long-form article that users can subscribe to, and you can send it via your company page.

9. Check your statistics and improve your performance

Yes, it’s a cliché, but it’s true: if you can measure it, you can improve it. Look at which posts received the most engagement—and which didn’t. Learn from experience and refine your approach.

Your analytics also show who your audience is. Are they the people you want to reach? If not, adjust your content accordingly.

LinkedIn lets you compare your page to nine competitor pages—use this to benchmark your performance.

10. Invite connections that match your ideal customer profile

You can invite 100 to 250 connections per month. Accepted invites are returned to your monthly quota. Don’t go overboard—focus on quality over quantity. There’s no point in followers who’ll never use your services or refer others to you.

Encourage colleagues to invite their connections too. They don’t need to be admins. Just click ‘More’ and select ‘Invite connections’.

Bonus Tip: Let people know your LinkedIn company page exists

If people don’t know your page exists, they can’t follow it.

• Promote it in your company newsletter, LinkedIn newsletter, Facebook, and Instagram.

• Add your logo and a QR code to a banner or brochure.

• Place a Follow button on your website. Add a LinkedIn icon to make it easy.

• Include the page link in your email signature. If you send a lot of emails, it’s an easy win.

Practice what you preach 😊

Want more LinkedIn tips and tricks? Follow me on my LinkedIn company page.

Curious how to get your team involved in LinkedIn activity? Want to turn colleagues into active ambassadors? Get in touch for a free consultation. Book a 15-minute call—I’d be happy to share a few tips. Or send in my contactform.